The Content Offer - How to Use Upgrades to Increase Email Signups
By Nicolas Jacobeus on October 28, 2021
Getting new visitors to your website is only half the battle. After reading your blog posts, you want visitors to take action so you can establish a relationship. The content offer, particularly the content upgrade, is a powerful way to do that. If you’re a regular blogger (or blog-re …
Which Type of SaaS Content Marketing Agency Do You Need?
By Nicolas Jacobeus on October 21, 2021
Content marketing for SaaS businesses can be complicated and time-consuming, which is why many CEOs and startup teams choose to outsource content creation to agencies. If you choose the right content agency for your company, your blogging efforts are more likely to bring the results y …
How to Promote an Article: 9 Low-Lift Tips
By Nicolas Jacobeus on October 14, 2021
Content is king—especially for SaaS companies. It draws traffic from search engines, helps your readers solve problems, builds their trust in your brand, and nudges them towards buying from you. You need that content to get in front of your readers before it can do anything. The probl …
What is SaaS Content Marketing?
By Nicolas Jacobeus on October 7, 2021
Apart from being a way to communicate valuable information to customers, a big reason SaaS brands prioritize content marketing is this: SaaS content marketing fills their sales funnels with qualified leads. If you're new to this marketing concept and want to know more about what it me …
Content Marketing Structure for a Busy SaaS Company (In One Hour or Less)
By Nicolas Jacobeus on September 30, 2021
Content is arguably the most important marketing tool of a SaaS company. Why, then, do so many struggle with it? We think a big reason is that you just don’t have time. But that doesn’t mean you shouldn’t do content marketing. One of the best ways to combat the chaos that comes from b …
Blog or Resource Page? (Or Both?)
By Nicolas Jacobeus on September 23, 2021
As a business owner, you probably already know you need a website. You might even make a regular effort to blog. But (and no judgment here!), you likely haven’t put as much thought into your site’s resource page. A blog and a resource page are two separate things, and they feature dif …
Publishing Blog Posts – A Behind-the-Scenes Look at What We Do
By Nicolas Jacobeus on September 16, 2021
Each day, 4.4 million blog posts are published. That’s some stiff competition when it comes to getting your content noticed. That’s why just having a blog isn’t enough. You have to pull out all the stops to make your blog content stand out among the rest. One thing you can do to get a …
4 Things You Should Be Doing to Vet Your Blog Post Ideas
By Nicolas Jacobeus on September 9, 2021
So you’ve started a blog for your SaaS company. You know your blog is a powerful marketing machine and you’ve got a gazillion blog post ideas swirling through your head. But how do you vet your blog post ideas to ensure you only publish blog posts that will contribute to your blog’s s …
Use “Subscribe to Blog” to Build Your Audience on Autopilot
By Nicolas Jacobeus on September 2, 2021
Growing an audience is a crucial element of expanding your business. That’s because a captive audience is easier to market to—if you target the right audience. And one of the best ways to ensure you’re building an audience that’s interested in your SaaS solution is right under your no …
3 Reasons to Start a Blog for Your SaaS Company
By Nicolas Jacobeus on August 13, 2021
The reasons to start a blog are as strong as ever, even with so many platforms and channels to reach new customers. Many SaaS startups put off starting a blog. They think it will use up too many resources, or that it will take too long to pay off. But a blog is an essential part of gr …
