3 Reasons to Start a Blog for Your SaaS Company
By Nicolas Jacobeus on August 13, 2021
The reasons to start a blog are as strong as ever, even with so many platforms and channels to reach new customers. Many SaaS startups put off starting a blog. They think it will use up too many resources, or that it will take too long to pay off. But a blog is an essential part of gr …
Why Content Planning Should Never Start With Keyword Research
By Nicolas Jacobeus on August 12, 2021
Keywords are vital to signalling relevance for the topic you’re writing about. But too many people approach content planning based entirely on keyword data. They head to their favorite keyword research tool and hunt for terms with high search volumes and low competition. Then they pla …
Blog Goals - How to Set Realistic Growth Targets
By Nicolas Jacobeus on August 5, 2021
A healthy rate of growth for blog traffic is thought to be 6% month-over-month. As Neal Schaffer points out, this will double your blog traffic in one year. But should 6% monthly traffic growth always be your target? What about setting blog goals for conversions? There are times when …
How Many Blog Posts Should You Publish Every Month?
By Nicolas Jacobeus on July 30, 2021
If you’ve got a blog or are starting one for your SaaS or productized services company, you’ve no doubt considered how often to publish. Is it daily like Databox, or less than once a month like Brian Dean? Or somewhere in between? Of course you want to start tapping into the benefits …
How Long Will it Take to See Results from Blogging?
By Nicolas Jacobeus on July 29, 2021
For most SaaS businesses, an active blog is an essential marketing tool. It’s key to increasing your visibility, credibility, and brand affinity, which can give you substantial advantages over your competitors. Despite all the reasons to start a blog, it can be a little frustrating wa …
What to Look for in a SaaS Blog Writing Agency
By Nicolas Jacobeus on July 22, 2021
Blogging is an essential weapon in the arsenal of every successful SaaS brand. It increases businesses' online reach since it drives referral traffic through social media, search engines, and other channels. It also serves as a medium for companies to connect with potential customers …
Is Blog Traffic Really a Vanity Metric?
By Nicolas Jacobeus on July 15, 2021
In content marketing, there are lots of engagement metrics you can use to measure your campaign’s success. A commonly measured metric is, unsurprisingly, blog traffic. But is blog traffic worth measuring, or is it just another vanity metric? What are vanity metrics? Vanity metrics boo …
The Challenges of Outsourcing Writers and How We Overcome Them
By Nicolas Jacobeus on July 8, 2021
Most companies in the B2B space consider outsourcing writers at some point. In fact, the Content Marketing Institute found that 84% are outsourcing their content creation now. Outsourcing writers is common across companies of all sizes and budgets, according to the research. Yet anecd …
Essentials of a B2B SaaS Content Marketing Strategy - What You Need to Succeed
By Nicolas Jacobeus on June 11, 2021
Research shows that the SaaS industry is expected to have grown over the five-year period from 2018–2022 at an annual rate of 12%. As a thriving industry, many players are jumping in to get a piece of the pie. The result? The competition is getting stiffer.
Your SaaS SEO Strategy – Get the Basics Right
By Nicolas Jacobeus on May 21, 2021
Like any marketing activity you’re considering for your SaaS company, SEO follows a series of steps that set the foundation for success. So what are the basic elements of a SaaS SEO strategy? And how can you make sure you’re building a strong foundation if you’re just starting out? W …
