The Real Cost of Content Marketing for SaaS Founders
By Nicolas Jacobeus on December 2, 2021
When your team is small and your budget is tight, it’s tempting for many SaaS founders to manage their company’s blog and content marketing themselves. We’d argue that nine times out of ten, that’s not a good idea, though. Why? Because time is a precious commodity for founders. You ne …
When to Outsource Content Marketing and When to Keep it In-House
By Nicolas Jacobeus on November 25, 2021
When should a company outsource content marketing, and when should they keep it in-house? This is one of the first questions to answer when setting up a content marketing structure at your company. For many, it’s easy. Writing is one of the tasks that marketers are most comfortable ou …
The Role of Paid Marketing Channels in SaaS Content Marketing
By Nicolas Jacobeus on November 18, 2021
What does it take for a SaaS company to reach success? One thing is for sure: It goes beyond steadily pushing out good content (though that’s a major part of the puzzle). To get to where you want to be, you also have to promote your content to ensure it reaches the right audience and, …
Update Content or Create a New Blog Post? Use This Checklist to Decide
By Nicolas Jacobeus on November 11, 2021
Traditional outbound marketing methods have been losing their allure over the years. You need to start focusing on inbound marketing methods like publishing valuable content on your blog. But to achieve your blog goals, you need to publish content regularly. And that’s where the old m …
8 Ways You Can Use the Content We Create For You (Before SEO Kicks In)
By Nicolas Jacobeus on November 4, 2021
Ask any content marketer, and they’ll tell you the secret to marketing is excellent content. And they’re right. Well, half right, at least. That’s because, for any piece of content to start bringing in organic traffic, it takes time for it to be indexed and rank in search engine resul …
The Content Offer - How to Use Upgrades to Increase Email Signups
By Nicolas Jacobeus on October 28, 2021
Getting new visitors to your website is only half the battle. After reading your blog posts, you want visitors to take action so you can establish a relationship. The content offer, particularly the content upgrade, is a powerful way to do that. If you’re a regular blogger (or blog-re …
Which Type of SaaS Content Marketing Agency Do You Need?
By Nicolas Jacobeus on October 21, 2021
Content marketing for SaaS businesses can be complicated and time-consuming, which is why many CEOs and startup teams choose to outsource content creation to agencies. If you choose the right content agency for your company, your blogging efforts are more likely to bring the results y …
What is SaaS Content Marketing?
By Nicolas Jacobeus on October 7, 2021
Apart from being a way to communicate valuable information to customers, a big reason SaaS brands prioritize content marketing is this: SaaS content marketing fills their sales funnels with qualified leads. If you're new to this marketing concept and want to know more about what it me …
Content Marketing Structure for a Busy SaaS Company (In One Hour or Less)
By Nicolas Jacobeus on September 30, 2021
Content is arguably the most important marketing tool of a SaaS company. Why, then, do so many struggle with it? We think a big reason is that you just don’t have time. But that doesn’t mean you shouldn’t do content marketing. One of the best ways to combat the chaos that comes from b …
Blog or Resource Page? (Or Both?)
By Nicolas Jacobeus on September 23, 2021
As a business owner, you probably already know you need a website. You might even make a regular effort to blog. But (and no judgment here!), you likely haven’t put as much thought into your site’s resource page. A blog and a resource page are two separate things, and they feature dif …
