The Challenges of Outsourcing Writers and How We Overcome Them
By Nicolas Jacobeus on July 8, 2021
Most companies in the B2B space consider outsourcing writers at some point. In fact, the Content Marketing Institute found that 84% are outsourcing their content creation now. Outsourcing writers is common across companies of all sizes and budgets, according to the research. Yet anecd …
Essentials of a B2B SaaS Content Marketing Strategy - What You Need to Succeed
By Nicolas Jacobeus on June 11, 2021
Research shows that the SaaS industry is expected to have grown over the five-year period from 2018–2022 at an annual rate of 12%. As a thriving industry, many players are jumping in to get a piece of the pie. The result? The competition is getting stiffer.
Your Blog Headlines Aren’t Supporting Your Goals – Here’s How to Change That
By Nicolas Jacobeus on March 19, 2021
The importance of headlines can’t be overemphasized. They’re one of the most critical elements of your blog posts. Research shows that even though 80% of people will read a blog headline, only 20% go ahead to read the contents of the blog. Why is that? Because, in most cases, the head …
Want a More Effective Blog? You Need a Brand Persona
By Nicolas Jacobeus on February 12, 2021
Too many brands treat their blog like an impersonal publication where they’re simply sharing information with a general audience. If you want your blog to help you achieve your business goals, it’s critical that you approach blogging strategically. And one of the most important strate …
Never Run Out of Blog Topic Ideas With This Simple Technique
By Nicolas Jacobeus on January 15, 2021
Blogging has become the staple of every marketer’s arsenal. With the competition for attention becoming stiffer by the day, you have to find a way to stand out from the crowd. It’s time to start coming up with blog topic ideas your readers love. Personalized content is irresistible co …
How to Get Bloggers to Write About You
By Nicolas Jacobeus on December 3, 2020
Struggling to drive organic traffic to the content on your website? Don’t be discouraged: You just need a little push to get things moving in the right direction. One of the easiest ways to get the ball rolling is to be featured on other popular blogs in your niche—and we’re going to …
5 Types of Blog Posts that Can Help Your SaaS Company Get More Users
By Nicolas Jacobeus on November 12, 2020
If you want to grow your SaaS blog, you have to pay attention to the types of blog posts you publish. While there are dozens of formats, there are a few that can generate referral traffic for your blog, help grow your email list, and, ultimately, increase users for your product. A han …
The SaaS Sales Funnel and Your Blog
By Nicolas Jacobeus on October 22, 2020
Growing a SaaS business requires you deliver the right information to the right people at the right time, so prospects can make the decision to subscribe to your product. The sales funnel provides a model that can help you do this with your content. The SaaS sales funnel will show you …
Content Marketing Success Takes Hard Work—Here's What You Have to Do (A Checklist)
By Nicolas Jacobeus on October 1, 2020
Blogging is essential for SaaS companies to engage with customers, boost traffic, and broaden brand visibility. However, finding success with blogging isn’t as easy as it looks. Content marketing success can take longer than you might think if the blogging landscape in your industry i …
How to Outsource Blog Writing to an Agency – A Guide for SaaS Companies
By Nicolas Jacobeus on September 17, 2020
Finding the time to blog can be a real struggle for a growing SaaS company. In this article, we'll walk through how to outsource blog writing to an agency. We'll cover ways to evaluate agencies and how to continue to make your content sound like you produced it in-house, even when you …
