How to Measure Content Marketing Success When You’re Just Starting Out
By Nicolas Jacobeus on December 1, 2022
You know how important good content is and the benefits it can bring to your SaaS company. That’s why you’ve put the proper content marketing structures in place. You've taken the time to produce winning content for your audience, posted it on social media, and even made sure it’s opt …
How to Research Blog Posts - Why We Can Master The Subject in Less Time
By Nicolas Jacobeus on December 9, 2021
One of the most important skills a content writer needs is research skills. You can’t craft a good blog post if you don’t thoroughly understand the subject you’re writing about. We know our clients are busy, so we have devised a process to help us gather the information we need withou …
8 Ways You Can Use the Content We Create For You (Before SEO Kicks In)
By Nicolas Jacobeus on November 4, 2021
Ask any content marketer, and they’ll tell you the secret to marketing is excellent content. And they’re right. Well, half right, at least. That’s because, for any piece of content to start bringing in organic traffic, it takes time for it to be indexed and rank in search engine resul …
How to Promote an Article: 9 Low-Lift Tips
By Nicolas Jacobeus on October 14, 2021
Content is king—especially for SaaS companies. It draws traffic from search engines, helps your readers solve problems, builds their trust in your brand, and nudges them towards buying from you. You need that content to get in front of your readers before it can do anything. The probl …
4 Things You Should Be Doing to Vet Your Blog Post Ideas
By Nicolas Jacobeus on September 9, 2021
So you’ve started a blog for your SaaS company. You know your blog is a powerful marketing machine and you’ve got a gazillion blog post ideas swirling through your head. But how do you vet your blog post ideas to ensure you only publish blog posts that will contribute to your blog’s s …
Use “Subscribe to Blog” to Build Your Audience on Autopilot
By Nicolas Jacobeus on September 2, 2021
Growing an audience is a crucial element of expanding your business. That’s because a captive audience is easier to market to—if you target the right audience. And one of the best ways to ensure you’re building an audience that’s interested in your SaaS solution is right under your no …
3 Reasons to Start a Blog for Your SaaS Company
By Nicolas Jacobeus on August 13, 2021
The reasons to start a blog are as strong as ever, even with so many platforms and channels to reach new customers. Many SaaS startups put off starting a blog. They think it will use up too many resources, or that it will take too long to pay off. But a blog is an essential part of gr …
Why Content Planning Should Never Start With Keyword Research
By Nicolas Jacobeus on August 12, 2021
Keywords are vital to signalling relevance for the topic you’re writing about. But too many people approach content planning based entirely on keyword data. They head to their favorite keyword research tool and hunt for terms with high search volumes and low competition. Then they pla …
Blog Goals - How to Set Realistic Growth Targets
By Nicolas Jacobeus on August 5, 2021
A healthy rate of growth for blog traffic is thought to be 6% month-over-month. As Neal Schaffer points out, this will double your blog traffic in one year. But should 6% monthly traffic growth always be your target? What about setting blog goals for conversions? There are times when …
How Long Will it Take to See Results from Blogging?
By Nicolas Jacobeus on July 29, 2021
For most SaaS businesses, an active blog is an essential marketing tool. It’s key to increasing your visibility, credibility, and brand affinity, which can give you substantial advantages over your competitors. Despite all the reasons to start a blog, it can be a little frustrating wa …
