What to Look for in a SaaS Blog Writing Agency
By Nicolas Jacobeus on July 22, 2021
Blogging is an essential weapon in the arsenal of every successful SaaS brand. It increases businesses' online reach since it drives referral traffic through social media, search engines, and other channels. It also serves as a medium for companies to connect with potential customers …
Your SaaS SEO Strategy – Get the Basics Right
By Nicolas Jacobeus on May 21, 2021
Like any marketing activity you’re considering for your SaaS company, SEO follows a series of steps that set the foundation for success. So what are the basic elements of a SaaS SEO strategy? And how can you make sure you’re building a strong foundation if you’re just starting out? W …
Your Blog Headlines Aren’t Supporting Your Goals – Here’s How to Change That
By Nicolas Jacobeus on March 19, 2021
The importance of headlines can’t be overemphasized. They’re one of the most critical elements of your blog posts. Research shows that even though 80% of people will read a blog headline, only 20% go ahead to read the contents of the blog. Why is that? Because, in most cases, the head …
Never Run Out of Blog Topic Ideas With This Simple Technique
By Nicolas Jacobeus on January 15, 2021
Blogging has become the staple of every marketer’s arsenal. With the competition for attention becoming stiffer by the day, you have to find a way to stand out from the crowd. It’s time to start coming up with blog topic ideas your readers love. Personalized content is irresistible co …
How to Get Bloggers to Write About You
By Nicolas Jacobeus on December 3, 2020
Struggling to drive organic traffic to the content on your website? Don’t be discouraged: You just need a little push to get things moving in the right direction. One of the easiest ways to get the ball rolling is to be featured on other popular blogs in your niche—and we’re going to …
5 Types of Blog Posts that Can Help Your SaaS Company Get More Users
By Nicolas Jacobeus on November 12, 2020
If you want to grow your SaaS blog, you have to pay attention to the types of blog posts you publish. While there are dozens of formats, there are a few that can generate referral traffic for your blog, help grow your email list, and, ultimately, increase users for your product. A han …
The SaaS Sales Funnel and Your Blog
By Nicolas Jacobeus on October 22, 2020
Growing a SaaS business requires you deliver the right information to the right people at the right time, so prospects can make the decision to subscribe to your product. The sales funnel provides a model that can help you do this with your content. The SaaS sales funnel will show you …
Content Marketing Success Takes Hard Work—Here's What You Have to Do (A Checklist)
By Nicolas Jacobeus on October 1, 2020
Blogging is essential for SaaS companies to engage with customers, boost traffic, and broaden brand visibility. However, finding success with blogging isn’t as easy as it looks. Content marketing success can take longer than you might think if the blogging landscape in your industry i …
From Roadmap to Results - See Our Blog Process in Action
By Nicolas Jacobeus on July 2, 2020
What happens behind the scenes when you outsource content marketing to an agency? We think it’s worth understanding the blog process when the success of your content marketing investment is at stake. Our blog process is one of our strengths. We believe having a strong, finely honed co …
