If you want to grow your SaaS blog, you have to pay attention to the types of blog posts you publish. While there are dozens of formats, there are a few that can generate referral traffic for your blog, help grow your email list, and, ultimately, increase users for your product.
A handful of blog post formats need to be in regular rotation for most SaaS blogs: how-to guides, checklists, long-form evergreen resources, thought leadership pieces, and comparison posts.
You’d do well to prioritize these impactful types of blog posts when planning your content.
The best blog formats for SaaS companies
Below we’ll show why these are so powerful for SaaS companies and give examples to inspire you.
1. How-to guides
People are always searching for solutions to problems they encounter while carrying out their day-to-day operations. You can capitalize on this. All you need to do is highlight your target customer’s pain points and then create a series of how-to guides with actionable solutions.
For example, let’s assume you sell an AI-powered writing tool. Your target buyers are most likely searching for ways to overcome writer’s block, write better headlines, write faster, come up with good article ideas, etc.
Having identified some of your audience’s problems, you could create how-to guides where you’d outline actionable steps they can take to overcome these roadblocks.
Some topics you could cover are:
- How to write a 1000-word article in an hour or less
- How to overcome writer’s block forever
- How to write catchy headlines (even if you’re a total beginner)
Check out these tips on how to create great how-to articles for principles to help you apply this format to your industry. Then see these examples that put the principles into action:
We all want to do things faster and more effectively. So, highlighting specific tasks your target customers do regularly and creating a checklist they could work with is a fantastic way to provide value for your audience with content.
Since checklists are sought-after resources, these types of blog posts have the potential to perform well in search engines, driving free organic traffic to your website. Checklists are perfect for lead magnets such as content upgrades. Try designing a printable version of the checklist and then offer it as an opt-in incentive.
Below are examples of checklists on SaaS blogs:
3. Long-form evergreen resources
Google loves long-form blog posts. Unlike shorter resources, long-form content provides in-depth information on a given topic and answers most of the questions a reader might have. And by creating long-form resources around evergreen topics (i.e., topics that never go out of date), you could end up gaining steady organic traffic—which is one good way to acquire new customers.
Long-form evergreen content is especially helpful at the top of your funnel, because it helps you gain awareness via search. But, like most of the content types highlighted, the format can be adapted to other funnel points, too.
The first step in creating long-form evergreen blog posts that generate results is to find a topic that’s likely to remain significant even after a few years. The next step is to write the post.
Writing a long-form blog post might appear challenging since you have to be careful to ensure that the post is easy to understand, SEO-friendly, and fluff-free. Luckily, you don’t need to create the post yourself—you can outsource it to a blog writing agency that understands your business, industry, and audience.
Below are examples of long-form evergreen resources on SaaS blogs:
- How to Become a Ghostwriter (and Why It's a Lucrative Choice)
- Email Marketing Made Simple: A Step by Step Guide [+ Examples]
4. Thought leadership pieces
Creating thought leadership posts is an important way to grow your SaaS company’s authority and create more awareness of your products.
Thought-leadership posts are strong at the top of the funnel, where prospective users are still figuring out their options and how to think about the problem they need to solve. This format is powerful for building connections with people, which can translate into brand affinity and sales as they move down the funnel.
Thought leadership posts can take several forms. You could write an in-depth post on a specific trend in your industry, make predictions about possible changes people should anticipate, or share your knowledge on controversial topics relevant to your industry.
Below are examples of thought leadership posts on SaaS blogs:
5. Comparison posts
Comparison posts are one of the best blog formats for SaaS companies, as they help potential buyers make decisions. These blog posts usually pit two or more similar products against each other, evaluating them on various features. You can compare the products based on a specific use case or angled toward a certain type of user.
The comparison post format works well mid-funnel, where potential users are researching their options.
The goal is to win over potential customers. You have the opportunity when creating these posts to spotlight key solutions that your products offer but perhaps your competitors’ products don’t.
Below are examples of comparison posts on SaaS blogs:
Add these blog post types into your content marketing strategy
To see positive results from blogging, you’ll need to map out a strategy that builds in these powerful blog post types, create an editorial calendar, and then regularly publish quality posts using the formats outlined above.
Creating content that drives your business ahead is not necessarily easy, though. For each of these blog post types, there are best practices that you’ll need to observe.
If you need help with content creation, check out our content packages. At SaaSpirin, we specialize in creating blog posts for SaaS brands. Our team of strategists, editors, and writers would love to help you incorporate these types of blog posts for your users.
So contact us today, and let’s discuss your content needs.