Struggling to drive organic traffic to the content on your website? Don’t be discouraged: You just need a little push to get things moving in the right direction.
One of the easiest ways to get the ball rolling is to be featured on other popular blogs in your niche—and we’re going to show you how to do just that.
Why coverage by other bloggers is important
Getting featured on relevant blogs is one of the most powerful marketing strategies you can use to promote your content.
There are three reasons getting other bloggers to write about you works so well: backlinks, direct referral traffic, and networking.
When another blogger writes about you, they’ll typically link out to your website within the content. External links that refer back to your domain like this are called backlinks. They’re super important to SEO as they influence your domain authority, and domain authority influences the ranking potential of your blog posts.
So, the more backlinks you have, the more likely your content is going to rank in the search engine results pages and drive traffic.
Direct referral traffic
There’s a good chance the readers of the blog you’re featured on will click through those backlinks we mentioned, sending you direct referral traffic and getting more eyes on your blog posts.
Finally, reaching out to other bloggers in your industry is a fantastic way to network and build valuable relationships. These connections might open the door to lucrative collaborations in the future.
How to get bloggers to write about you: 3 expert methods
Okay, now you know the why, let’s talk about the how. Below are three easy, expert methods you can use to get your content featured on other blogs.
1. Help a Reporter Out (HARO)
HARO is a free service that connects reporters with sources. It works like this: Reporters, bloggers, or journalists who are working on a project and need expert advice, quotes, or answers to their questions will put out a request.
Those requests are emailed to HARO sources three times daily. If a source has something to contribute, they’ll email the reporter with their response. If the reporter features their response, they’ll quote them in the content with a link back to their website.
Anyone can sign up to be a HARO source, so the point is to try to answer as many reporter queries as you can. If your responses are valuable, there’s a good chance you’ll be featured in the final publication.
Here are some tips:
- Only sign up to the master mailing list. You can sign up to different mailing list categories, but you’ll always be sent the master list, so signing up for too many will just flood your inbox unnecessarily.
- Don’t answer questions that aren’t in your area of expertise. This is a waste of time, as you’re not likely to be featured.
- Always include all relevant information (your name, job title, company, website link, etc.) so the reporter can easily credit you within your response.
2. Guest posting
Guest posting is an effective outreach strategy if you’re willing to make the effort.
The idea is to reach out to popular, authoritative blogs that are relevant to your industry with a guest post pitch, write it according to their guidelines, and have them publish it alongside a link back to your website.
How to find guest posting opportunities
To find blogs you want to be featured on, search for those in your niche that accept guest posts by using Google search operators such as:
- Keyword + “guest post”
- Keyword + “write for us”
- Keyword + “contribute”
Replace “keyword” with your industry/niche to find relevant guest posting opportunities.
Not every blog in your niche is going to be worth getting featured on, though. Don’t waste your time writing for blogs that won’t help you reach your goals. Look for blogs with a high domain authority (30+), steady website traffic, and a target audience that aligns with yours.
How to write a killer pitch
Once you’ve got your list, you can start writing your guest post pitch. To make it stand out, you need to take the time to get it right.
Personalize your email by addressing the blogger by name and show that you understand what their blog is all about. Make sure the topics you pitch are a good fit for their site by looking at what kind of content they publish.
This is supposed to be a win-win. If they’re going to accept a guest post pitch, there has to be something in it for them. If you can offer a post idea that their audience will genuinely enjoy, they’re much more likely to feature you.
3. Creating linkable content on your own website
A final method to get featured on other blogs is to simply create great, linkable content that other bloggers want to share.
Some types of content are more likely to naturally acquire backlinks and shares from other blogs. For example, statistic roundup articles tend to get tons of backlinks because whenever a blogger includes a statistic from your roundup in their posts, they should link back to the source.
Another highly linkable type of content is skyscraper content. Skyscraper content is the best, most in-depth piece of content covering a specific topic.
The concept is to look at what’s already ranking for a certain topic and write something 10x better, then reach out to other bloggers in your industry, asking them to share it with their audience.
If they like the content enough, and they think it’s useful, they might just share it. It should also naturally acquire links and shares in the future if it’s the most useful piece of content on that topic.
We can help
As you can see, getting bloggers to write about you is a lot of work. If you need help creating great, linkable content for your blogger outreach strategy, we can take care of that for you.
At SaaSpirin, we’re experts in blog writing for SaaS and martech businesses. Get in touch today to find out more about how we can help.