Blogging has become the staple of every marketer’s arsenal.
With the competition for attention becoming stiffer by the day, you have to find a way to stand out from the crowd.
It’s time to start coming up with blog topic ideas your readers love.
Personalized content is irresistible content
One of the biggest mistakes most SaaS brands make when generating blog topic ideas is to make it all about their brand and product.
But here’s the thing: No matter how brilliant your product is, people don’t really want to read about it. They want to read about themselves.
That’s why you need to create personalized content.
Personalized content is:
- Relatable. It’s written in a language and context your readers can relate to.
- Relevant. It addresses your audience’s pain points, aspirations, or interests.
- Timely. It’s up-to-date and focuses on where the user is on their buyer journey.
So, how do you ensure you never run out of blog post ideas for personalized content?
Listening to your audience: The key to infinite blog post ideas
To create personalized content, you have to know your audience well.
You need to build a two-way relationship. And an essential part of two-way communication is listening.
That’s why it’s important to listen to what your audience is saying—through social media channels, reviews, surveys, and more.
Read on as we outline a few of the ways you can get endless topic ideas by listening to your audience.
1. Get into social listening
Social listening is the process of monitoring all online channels for specific mentions of your brand, competitors, focus keywords, and products/services.
These mentions are a gold mine for relevant blog topic ideas.
A great way to get started with social listening is by monitoring sites like Reddit, Quora, or Medium. No matter what your niche, you’ll likely find a forum with topics related to your industry.
By keeping an eye on the conversations that are going on (and there are tools to help you do that), you’ll get insight into the kind of information people are looking for or the pain points they’re having in the industry you serve. These forums are a goldmine of ideas that you can add to your content calendar.
2. Start a conversation
On top of listening for mentions of your brand or product, you need to start talking. Log onto social media sites and engage your audience in valuable conversations. Social media platforms like Twitter, Instagram, or Facebook will enable you to do that.
Initiating conversations by asking consumers about their experiences, pain points, likes, and dislikes about your product—and products like yours—will help you generate fantastic ideas for your blog.
3. Pay attention to customer reviews
Another great source of blog topic inspiration are customer reviews—reviews about your product or service and about your competitors. To use reviews for blog topic ideas, focus on:
- Customer complaints: to address issues frustrating your audience
- Customer praise: to create mini case studies
Reviews are more than just an indicator of how your brand is performing, so make sure you scour them regularly for irresistible, relevant content ideas.
4. Utilize customer feedback
For truly relevant information, you need to go right to the source: your customer base. Use surveys or feedback forms to get information that will help you generate blog topic ideas. One way you can do this includes asking your readers what kind of content they’d like to see published on your blog.
Another way is to go through any surveys or feedback forms you’ve collected from your customers and look for common themes. These themes are an indicator of issues and topics your customers would love to see addressed.
Know what your readers want
To run an effective blog, you need to know what your readers want—that’s the key to generating blog topic ideas that will keep them coming back for more.
If you haven’t started yet, now’s the time. Follow the tips above and begin listening to your audience on every channel. Doing this will help you figure out what your customers (and potential customers) want to see on your blog.
We’d love to know what your customers are asking! Share their feedback and questions with our team so we can help you build an ever-flowing stream of blog topic ideas and turn those ideas into blog posts your readers will love.
So, give us a shout and let’s create awesome content together.