The TRUST Framework™ by SaaSpirin
Turn Your Customers into Your Most Powerful Sales Asset
At SaaSpirin, we've worked with 100+ B2B companies to transform their happy customers into compelling social proof. But a testimonial alone isn’t enough. That’s why we developed the TRUST Framework™: a step-by-step method to extract, craft, and deploy customer stories that drive revenue.
What is the TRUST Framework?
T.R.U.S.T. stands for:
TARGET
Identify the right customers whose stories will resonate most with your ICP (ideal customer profile). We help you spot the champions, avoid red tape, and select the case studies with the highest sales potential.
REACH OUT
Getting customers to participate is hard. We make it easy. Whether through templates or done-for-you outreach, we help you initiate the conversation, secure approvals, and guide them through a frictionless process.
UNCOVER
Through strategic interviews, we uncover the business impact, key challenges solved, and product differentiators your customers experienced. We use story-first scripting and interview design that captures more than just facts—we capture trust.
SHAPE
Our editorial and creative team crafts your story into multiple formats: high-converting video clips, structured written case studies, branded quote cards, and sales-ready slides. All aligned to your brand.
TRACK
Your case study shouldn’t just sit on a blog. We guide you on where and how to use each asset: from landing pages to sales decks, LinkedIn posts, email nurtures, and even paid campaigns. Your customer stories become a living part of your sales process.
TARGET

REACH OUT

UNCOVER

SHAPE
Our editorial and creative team crafts your story into multiple formats: high-converting video clips, structured written case studies, branded quote cards, and sales-ready slides. All aligned to your brand.

TRACK

Why the TRUST Framework Works
Most companies stop at the testimonial. We turn social proof into a system.

Nicolas Jacobeus
Founder of SaaSpirin
Customer storytelling is more than marketing content—it’s your best source of authentic proof.
Our framework:
Reduces sales cycles
Increases close rates
Builds category authority
Differentiates you from competitors