The SaaS Content Marketing Knowledge Center

Working with a Content Agency

If you’re like most B2B companies, you’ve got big goals but only a small marketing team. Outsourcing content is crucial to scaling results.

Outsourcing Your Content Marketing

• When to Outsource Content Marketing - And When to Keep it In-House
• The Real Cost of Content Marketing for SaaS Founders
• How to Outsource Blog Writing - A Guide for SaaS Companies
• The Challenges of Outsourcing Writers
• Why Outsource Blogging – And How 4 Famous B2B Brands Do It

Hiring a Content Agency

• Hiring a Content Agency vs Your Own Writer
• What to Look for in a SaaS Blog Writing Agency
• Which Type of SaaS Content Marketing Agency Do You Need?

Working with SaaSpirin

• From Roadmap to Results - See Our Blog Process in Action
• 8 Ways You Can Use the Content We Create For You (Before SEO Kicks In)
• How Many Blog Posts Should You Publish Every Month?
• How to Research Blog Posts - Why We Can Master The Subject in Less Time
• Publishing Blog Posts - A Behind-the-Scenes Look at What We Do

Content Marketing Best Practices

Producing great content is only one part of the equation. Your blog works best in an ecosystem of content that requires careful planning and ongoing attention to help it create impact.

Featured Guide

Essentials of a B2B SaaS Content Marketing Strategy

Content marketing is one of the most effective ways that SaaS companies can create a distinct advantage over their competitors. Learn the basics here.

Content Marketing for SaaS Companies

• What is SaaS Content Marketing?
• Writing for a SaaS Blog - What's Different?
• Content Writers for SaaS Share Their Secrets
• SaaS Writers - How We Find The Best Ones
• Top SaaS Bloggers and Techniques We Can Borrow From Them

Planning Your Content

• Never Run Out of Blog Topic Ideas With This Simple Technique
• 4 Things You Should Be Doing to Vet Your Blog Post Ideas
• Want a More Effective Blog? You Need a Brand Persona
• 5 Types of Blog Posts that Can Help Your SaaS Company Get More Users
• Why Content Planning Should Never Start With Keyword Research

Structuring Your Content

• Blog or Resource Page? (Or Both?)
• Update Content or Create a New Blog Post? Use This Checklist to Decide
• How Often Should You Update or Repost Blog Content?
• Content Marketing Structure for a Busy SaaS Company (In One Hour or Less)
• Your Blog Headlines Aren’t Supporting Your Goals – Here’s How to Change That

Marketing Your Content

• The Role of Paid Marketing Channels in SaaS Content Marketing
• How to Promote an Article: 9 Low-Lift Tips
• How to Get Bloggers to Write About You
• Content Marketing Success Takes Hard Work—Here's What You Have to Do (A Checklist)
• Your SaaS SEO Strategy - Are You Getting the Basics Right?

Getting More leads

• 3 Reasons to Start a Blog for Your SaaS Company
• The SaaS Sales Funnel and Your Blog
• SaaS Lead Generation With Content Marketing
• The Content Offer - How to Use Upgrades to Increase Email Signups
• Use 'Subscribe to Blog' to Build Your Audience on Autopilot

Measuring Results

• How to Measure Content Marketing Success When You’re Just Starting Out
• Blog Goals - Setting Realistic Targets
• How Long Will it Take to See Results from Blogging?
• Is Blog Traffic Really a Vanity Metric?