Cadence Under Construction

When construction software company Letsbuild faced a content gap after their in-house copywriter left, they turned to SaaSpirin for a solution. SaaSpirin stepped in to keep Letsbuild's blog on track, not only maintaining a steady publishing cadence but also maximizing content quality and SEO strategy. With internal linking, targeted content hierarchy, and sales-aligned content strategies, SaaSpirin helped Letsbuild boost online visibility and conversion potential, resulting in sustainable growth and engagement.

The results

Letsbuild saw significant results from working with SaaSpirin. Through the provision of high-quality, industry-specific content optimized for SEO, Letsbuild was able to rank some of its keywords on the first page of Google search results. This resulted in a substantial increase in website traffic and lead generation. Moreover, the content plan was organized and executed seamlessly through an established posting frequency, requiring minimal revisions and saving valuable time for Letsbuild to focus on core business areas.

• Two to three high-quality blog posts published weekly to keep the content momentum going
• Minimization of content edits and revisions
• Client keywords ranking on the first page of Google in global SERPs

Meet Letsbuild

Letsbuild is a construction software company with headquarters in Denmark and Belgium that provides easy-to-learn tools to construction companies for project management, workflow optimization, and team collaboration. 

With a strong foothold in the European market, the company's offering seamlessly integrates into existing data ecosystems, making it easy for project managers and construction teams to meet deadlines while staying within budget.

The challenge: consistency and high-quality content

While the company has over 20 years of experience, the digital era requires a bit more than expertise. Like any organization in today's digitally-led times, Letsbuild also needed to establish its presence online through a well-created website with an accompanying blog.

Initially, the company had an in-house copywriter who managed their content marketing needs, such as:

• Publishing blogs regularly
• Reviewing and updating content
• Ensuring content alignment with brand messaging

His efforts paid off, resulting in steady organic growth for Letsbuild. However, after he left the company to pursue other opportunities, they were faced with a new challenge – the need for consistent and high-quality content. They did not want to hire another copywriter since they required a more comprehensive content marketing strategy.

The absence of a copywriter had a domino effect on Letsbuild's content marketing efforts. Previously, they had an established workflow, per which blog posts were then shared on social media and included in email campaigns if found relevant. However, with the source material missing, the subsequent steps became redundant, and the marketing team struggled to fill in those shoes.

Although the website traffic numbers were relatively stable at the time, Letsbuild knew that this couldn't continue in the long run without dedicated content strategy management. They also had to maintain the readily set pace of publishing two to three blogs per week, which meant it was time to outsource content marketing.

So, they began looking for specialized content marketing agencies that could implement their SaaS-centric content strategy rather than taking a generic route. That's how they found us at SaaSpirin, with utmost satisfaction that the momentum they had already built wouldn't slow down.

How SaaSpirin helped Letsbuild

After Letsbuild communicated their needs to us, we discussed their objectives and framed our future plans accordingly. Here's what we did.

Maintained Letsbuild's blog publishing cadence

The first order of business was to regain the blog publishing consistency Letsbuild had before their copywriter's exit. We had to work quickly to achieve this, and that's exactly what we did. It started with one blog per week with the word count suggested by the client.

There were variable-length pieces to work with, but that was just a stop-gap arrangement. Our writers would soon help the client get back to the two to three blogs per week schedule.

What's remarkable about our content creation process is that clients are not kept in the dark. Many of them send in their topics, and that's what Letsbuild did, too, in the beginning. We were happy to take their thoughts into account.

Our content quality was top-notch, to say the least, the evidence being that Letsbuild had to ask for revisions less than five times in our collaboration of up to three years. They also had to make little to no adjustments in WordPress since we checked every item off the checklist they had shared with us for optimized content creation.

We achieve this level of quality in content creation by assigning an editor to all writers. The editor reviews each content piece for clarity, substance, tone, and blog post objectives before we send it to the client.

Created content hierarchy and distributed link equity

With our decades of experience in content creation, we know one thing for sure: mere content creation isn't enough to see results from blogging. Creating connectivity between all content on a blog is what gets your website noticed by the Google bots.

With Letsbuild, we connected the top-level content and the secondary and tertiary pages through internal linking. Our aim was to distribute the "link juice" or link equity, resulting in a well-connected website with high domain authority and increased search engine visibility.

We linked to relevant content within the blog, creating a well-rounded content hierarchy. It resulted in the following improvements on the client's site:

• Improved user experience and site navigation
• Increased time spent on the website, reducing bounce rate
• Enhanced search engine indexing and crawling of all pages

These factors complemented our content creation efforts, resulting in the client's website ranking for hundreds of keywords in Google SERPs.

Promoted Letsbuild's services through content

When writing for Letsbuild, we ensured that their content was in line with the sales funnel stage it was intended for. Here's how:

• Top-of-the-funnel Content: These blog posts attracted prospects and established Letsbuild as an authority in the industry. We focused on providing valuable information and advice to stakeholders in the construction industry.
• Middle-of-the-funnel Content: Here, we exhibited Letsbuild's services and how they help solve everyday problems the construction industry faces.
• Bottom-of-the-funnel Content: We wrote content that highlighted the unique selling points of Letsbuild's services. The blog posts further highlighted the benefits of choosing Letsbuild over its competitors.

During this collaboration, they communicated about some product shifts in their suite. We ensured that we were swift in incorporating these changes into our content to accurately address the client's products and their benefits.

Throughout these blog posts, we linked back to Letsbuild's services where appropriate, increasing the chances of conversion for readers who were interested in their offerings.

Supplemented content with SEO

Another big thing we did for Letsbuild? Make sure every blog post isn't just good content but also SEO-ready.

We used Ahrefs to track how keywords performed in real-time, so we weren't just publishing and hoping for the best; we were constantly measuring results. We could use this data to adjust our approach to keep hitting those keyword goals.

Plus, we carefully chose the right keywords, placed them naturally, and followed other SEO best practices to ensure each post pulled its weight in search rankings.

The result? Letsbuild's blog wasn't just consistent; it was consistently driving traffic.

The results: high-quality leads from organic search

Before we started assisting the client, their average traffic was around 8,500 visits. 

At that time, they were ranking in the top 20 search results for a little over 2,300 words. We realized they had a lot more potential, so we focused on improving their rank with optimized content and our tested SEO tactics. 

With our assistance, Letsbuild started seeing a spike in organic traffic right off the bat, with peaks at 45,000 website visitors at one point. 

It wasn't a one-time thing, though. We also helped Letsbuild maintain a monthly organic traffic of over 30,000 visitors at all times.

Our content also accelerated the client’s progress up the SERPs, resulting in almost 7,900 of their keywords ranking in the top 20 results—a 350% increase from when we got on board. They also appeared in the top three search results for nearly 1,000 keywords.

These figures are a testament to the effectiveness of our content creation and SEO efforts.

“I would definitely recommend SaaSpirin to a SaaS company basically because I'm just super happy with our collaboration. All our needs were met, and everything was super smooth and of super quality. Everything was just perfect. So there was no need to say anything apart from saying that we're happy with SaaSpirin and that they provide real value.” - Stella Chavez, Senior Performance Marketer at Letsbuild

Build a sustainable content strategy with SaaSpirin

With SaaSpirin as your content partner, you can feel confident knowing your blog is consistently driving traffic and building a strong online presence for your SaaS company. Not only do we create blog posts around your topics, but we also brainstorm new ones for your content plan. Our assistance reduces the time you have to spend on content marketing and lets you focus on core business areas like development and sales.

That's exactly how Letsbuild benefitted from our services. We provided them with high-quality, niche content relevant to their industry and optimized for higher visibility and rankings. They wanted their content plan to be organized and executed seamlessly through an established posting frequency, and we delivered just that.

They highly praised our work due to the minimal need for revision and SEO-friendliness. Letsbuild was able to rank some of its keywords on the top page of Google search results, which resulted in a significant increase in website traffic and lead generation.

Our team can get the same results for your business, be it maintaining content momentum or increasing brand visibility. Book a discovery call to learn how our content services help you carve a space for your business in the competitive SaaS market.